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20/20 E-Commerce Vision for the Year 2020

Remember when the phone was something you used to make calls — or when Google was used solely for search? Facebook was still a way to connect with long-lost friends, eBay served as the platform for auctioning off old stuff and Amazon was just an online bookstore.

Had the experts predicted back then that these entrepreneurial ideas would someday lead to the extinction of malls and transformation of brickand-mortar behemoths, brands and retailers may have brushed off those predictions as implausible nonsense.