Roland Berger

Whitepaper

The sun rises The role and opportunities of B2B marketplaces in a post-Covid world

In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.

Marketing Technology
Business Processes