The Ultimate Guide to Meaningful Customer Engagement

In this guide, we provide actionable tips to implement a successful customer engagement strategy and show you how you can use the Engagement Economy to your advantage!

Email Marketing

HOW LONG HOLD TIMES AFFECT YOUR CUSTOMERS’ EXPERIENCE (AND YOUR BOTTOM LINE)

What really happens when you put a customer on hold? Hold times aren’t going anywhere. There’s always going to be an ebb and flow of contact center needs that is mitigated by asking customers to wait. Still, the question is, what does that mean for your business and how can you handle holds better?

Email Marketing
Marketing Analytics

The Anatomy of a Broken Email

Email issues that make marketers shudder— and how email testing helps you catch and fix them before you send.

Email Marketing

WORK DIFFERENT SUCCESS KIT: How to rethink and reinvent market research

Hear from thought leaders and researchers at Chobani, Uber Eats, and Pinterest, as well as our own research experts on the lessons learned from 2020 so far, and what you need to do to reinvent and rethink your research programs for the new norm.

Business Processes

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content

This research report uncovers how today’s most successful B2B marketers cut through the competition, engage today’s savvy buyer, and accelerate their journey with content.

Strategic Marketing
Marketing Automation

How to Fuel Ad Sales with Your Tech Stack

In order to meet the expectations of advertisers in this digital-first age, news organizations must fine-tune their underlying sales engines – especially as they expand their product portfolios to include events, social media, branded content and more cross-channel offerings. This paper will examine how publishers and media can leverage end-to-end solutions to excel in the modern marketplace

Sales
Business Processes

Scaling UX impact in a digital-first world

In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.

Business Processes
Strategic Marketing

MARKETING INTELLIGENCE for RETAIL MARKETERS: Navigating Evolving Shopping Behaviors and Business Priorities

Here are three of the top trends impacting the retail marketing landscape today, and how marketers can think about crafting their strategies around data and intelligent analysis.

Market Research

Boost sales productivity: How to lead your sales team back to growth

Productivity plays a huge role in the answer to both questions. Your commitment to improving productivity will be key to fixing the glaring problems revealed during turbulent times. In this guide, we share a few simple tips you can apply to your business — right now. We hope this guide can lay the groundwork for your journey toward higher productivity.

Sales

15 Ways to Turn Your E-Commerce Data into New Revenue Opportunities

Here's How You Turn E-Commerce Data Into New Revenue Opportunities. 15 tactics you can use right away to grow your company …

Market Research
Sales

The 5 Productivity Secrets of Successful Salespeople

In this e-book, we share advice from trailblazing sales leaders on the best ways to improve productivity and collaboration. Read on to find out how you can maximize time spent selling and focus on what matters most: connecting with your customers.

Sales

How to Write a Discussion Guide [+ 200 Survey Questions]

Whether you're gauging customer satisfaction or conducting employee engagement surveys, crafting a strong discussion guide is key to company success.

Marketing Analytics
Search Optimization

HOW TO REDUCE ECOMMERCE FULFILLMENT CENTER COSTS – WITHOUT MAJOR CAPITAL INVESTMENTS

For efficiency-minded eRetailers who want to maximize margins, there are plenty of strategies you can employ now to reduce eCommerce fulfillment center costs – without major capital investments.

Sales

The Essential Handbook for Customer Success

Customer Success has arrived, and everyone is talking about it. We spoke with contemporary Customer Success leaders to get the inside scoop on which techniques work for them, and the state of the profession moving forward. We have compiled their advice, along with a comprehensive guide for effective implementation, best practices, and strategies for creating a world class Customer Success organization.

Marketing Analytics
Search Optimization

FIFTH EDITION: State of Marketing

Get insights from 4,100 marketing leaders worldwide. An inside look at what’s top of mind for today’s CMOs and marketing leaders in the fifth edition of our “State of Marketing” report. Download now.

Marketing Analytics
Strategic Marketing

Connect Sales and Service Around the Customer

Read this white paper to understand the significance of bridging the gap between the sales and service systems. And by doing so how you can take the customer experience to the next level – boosting customer loyalty and revenue growth.

Sales
Business Processes

THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

Market Research

THE NEW ERA OF DYNAMIC MARKETING

5 Principles For Creating Meaningful Customer Experiences Based on Data

Marketing Analytics
Marketing Automation

Maximize Virtual Event ROI

How do you ensure the greatest return on your virtual event investments? Read the eBook to learn how Marketers can maximize ROI with an Intelligent Virtual events

Strategic Marketing

Web Forms for Sales & Marketing Teams

Dig deeper into using FormAssembly on your sales or marketing team with our newest eBook: “Web Forms for Sales & Marketing Teams.” In this eBook, we cover plenty of reasons to use FormAssembly to improve sales and marketing efforts, in addition to best practices for creating forms and what to look for in the ideal form solution.

Market Research

In affiliate marketing, content is king.

Download our recent eBook, "In Affiliate Marketing, Content is King" to learn how Pepperjam observed significant growth trends for content publishers in …

Marketing Automation
Strategic Marketing

In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

Be empowered by the loss of third-party cookies when you adopt a first-party data strategy - Click here to read more

Market Research
Email Marketing

2021 State of the CDP - How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021

This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of Customer Data Platforms.

Market Research

The ultimate guide to building a world-class brand tracker

What you will learn from this eBook - How to create a tracker to reflect the real world It’s easy to create a tracker with inherent biases. Learn how to design a tracker that minimizes biases and helps you keep a pulse on market changes. - How to go from brand tracking to action Done right, brand tracking is more than a measure or a metric – it’s a tool of action. See how to build your brand tracker to give you the right data on your priorities. - How to ask the right questions to the right people For a tracker to be effective, you need the right data. Learn best practices of how to ask the right questions to get the right insights.

Strategic Marketing

Trends in Sales Ops Report

How is sales operations driving growth during a crisis? We asked thousands of global sales professionals. Read this report for the findings.

Sales

RETHINK FOR RESULTS: Driving Change Through Content-Driven Digital Transformation

We’ve sponsored research by Harvard Business Review Analytic Services to examine how LOB leaders create business value by digitally transforming their processes. Through deep interviews with companies in the midst of driving transformation, this white paper will share these leaders’ secrets of how they created tangible business impacts and helped their companies grow.

Business Processes

7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK

Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.

Strategic Marketing
Marketing Analytics
Marketing Automation

The Complete Guide to Competitive Intelligence for Social Media Managers

This eBook is your complete guide to managing competitive intelligence on social. Over the coming sections we’ll look at: • What is competitive intelligence? • Where to look for competitive insights • How to set up your competitive intelligence strategy • What to look for in a monitoring and reporting too

Search Optimization
Marketing Analytics
Marketing Automation

A PRACTICAL GUIDE TO GETTING STARTED WITH CUSTOMER JOURNEY ORCHESTRATION

There’s an alphabet soup of terms that have emerged in the customer journey mapping arena. As if the concept of customer journey mapping itself wasn’t confusing enough because people define and execute it differently, the field has evolved with new concepts to ensure that the customer experience is more proactively designed to meet customer needs. But these new concepts are equally confusing. What do they mean? How do they work together? Do they work together? How do they help you help your customers? These are just some of the questions we’ll explore in this book.

Strategic Marketing

The Insider’s Guide to Webinars

Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.

Search Optimization
Strategic Marketing
Marketing Analytics
Marketing Automation
Marketing Technology

4 retail industry trends shaping the future of customer experience

It's been a landmark year of changes and operational challenges for the retail industry, and SMG has been closely tracking consumer behavior since COVID-19 was declared a pandemic in March. In this piece we've used research from US + UK consumers to analyze the current environment and discuss what's next for retailers

Market Research
Email Marketing

Transform CX insights from industry buzzword to business-changing ROI

Download this brief for 5 tests your teams should be applying to CX insights. To really change your business, they should inspire targeted action, provide tactical tools, Identify clear action items, define a tangible goal, and demonstrate ROI

Market Research

THE ABM FOR SALES PLAYBOOK: ACTIONABLE IDEAS FOR CRACKING YOUR TOP ACCOUNTS

Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We’ve put together all the best practices and how-to’s on what it takes to be a world-class sales organization. Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.

Strategic Marketing

Three Buyer Behavior Myths Debunked

The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.

Marketing Technology
Market Research

Making Immediate Impact with AI: How E-commerce Brands Are Using Marketing’s Hottest Technology to Go from Reactive to Proactive, Boost Conversions, & Predict Revenue

This whitepaper explains how AI is helping marketers go from reactive to proactive marketing by predicting who is likely to buy, when they are likely to buy and how much they’ll spend on their next purchase. It also covers how to overcome challenges within weeks and impact your next quarter’s revenue

Marketing Technology
Sales

Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions

See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?

Market Research

Mind Your KPIs: Top Metrics Product Companies Should Be Monitoring

Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. With that in mind, we’ve collected a set of key performance indicators (KPIs) that every product company should be monitoring consistently.

Market Research

Mind the Gap: What Different Generations Want from Retailers

This report is filled with amazing insights into consumer motivations spanning the Gen Z, millennial, Gen X and baby boomer cohorts. Find out what is driving consumers to engage and shop, and what creates a desirable customer experience to keep them loyal.

Marketing Analytics
Email Marketing

The Market Segmentation Playbook

The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation

Marketing Analytics
Marketing Automation
Strategic Marketing

Disruptive Service: Embrace the Digital Service Revolution

As Salesforce Canada’s Mark Aucoin points out in his eBook Embrace The Digital Service Revolution, one of the unique aspects of meeting customers’ expectations today may not be immediately obvious. It’s this: Given that customers might need to interact with a company they’ve purchased from via smartphone app, social media service, email or another touchpoint, great service is not just about “dazzling” them but making the process as easy as possible.

Marketing Analytics
Email Marketing
Search Optimization

Guide To: Building a Design System Community

This guide is for design system makers who want to scale their initiatives in a sustainable way by building a design system community and establishing a company-wide design culture. It’s also for collaborators and key stakeholders outside of the core group who may have heard about design system efforts at their company, and want to learn why (and how) to get involved.

Software

A guide to affiliate marketing

Download Pepperjam’s Guide to Affiliate Marketing and take a dive into the channel’s evolution, key players, facts and statistics as well as how a thoughtfully curated affiliate technology platform can make all the difference when it comes to achieving the best outcomes.

Marketing Analytics
Marketing Automation

A Guide to the New Era of Agile Marketing Planning

Get the Guide · Create a guiding strategic blueprint that shapes plans · Leverage scenario planning to stay flexible · Build agile marketing plans to the new gold …

Marketing Analytics
Marketing Automation

State of Sales: Insights from nearly 6,000 sales professionals on what drives business resilience and growth

What drives business resilience and sales growth during a crisis? We asked thousands of global professionals. Read the State of Sales for the findings.

Sales

Better B2B: Taking E-Commerce to the Next Level

In this e-book you will find best practices and helpful information on salesperson expectations and how to navigate successful implementation without disrupting your sales teams, why documentation and content libraries are changing the landscape of B2B commerce, how to streamline the purchasing process with efficient search and navigation features and plenty more...

Sales

WHEN MAILCHIMP IS NOT ENOUGH: Why Choosing an Ecommerce-First Email Provider Matters

With this guide we'll break down the ecommerce-specific functionality that matters to online DTC brands looking to increase their sales. We’ll explore what matters, why it matters, and the right questions you need to ask when graduating to an email provider built specifically to help your business grow.

Sales
Email Marketing

THE RETAILER’S GUIDE: SEVEN KEY STRATEGIES TO GROW YOUR PROFITS

In this white paper, we explore seven key strategies that organizations have used to improve their results and show you how to use them to your company’s advantage. Ranging from top-line revenue-oriented actions to regulatory burden management to simple cost-cutting tips, these strategies will help you free up scarce resources, maximize your company’s strengths and grow your profits in 2019. Each strategy is accompanied by a case study that brings the ideas to life.

Business Processes

Business Thinking for Designers

The essential vocabulary and strategies to effectively communicate with your business partners, plus tools, tips, and frameworks that you can put right to work.

Software

How to Build Marketing Dashboards That Don't Suck

Best Practices for Building Better Dashboards

Market Research

Food and Beverage Traceability

Understanding food and beverage Understanding food and beverage manufacturing compliance and traceabilitycompliance and traceability

Business Processes

How restaurant brands can manage customer and employee experiences during COVID-19 + beyond

SMG's exclusive Interactive XM Playbook, with a 3-phased strategy map + personal status tracker, helps restaurant brands keep pace with evolving customer + employee expectations—optimizing your XM program to navigate uncertainty with precision and emerge a stronger brand.

Marketing Analytics
Talent Acquisition

Dangerously MisLeading: How some companies drive more pipeline without inbound SDRs

We have an inconvenient idea. The idea that inbound SDRs may not be necessary to driving meetings. Learn more in our guide.

Sales

Design Systems Handbook

Learn how you can create your design system and help your team improve product quality while reducing design debt.

Business Processes
Software
Strategic Marketing

The Total Economic Impact™ Of Qualtrics CustomerXM

Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.

Email Marketing
Marketing Analytics
Market Research

The State of Customer Experience Management, 2019

To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.

Email Marketing
Marketing Analytics
Market Research

HOW TO FIND AND FIX GENERAL MARKETPLACE ERRORS

Your 9-step guide for keeping product listings as error-free as possible

Sales

A Blueprint to Help Companies Fully Capitalize on Social Media Investments

Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments

Marketing Analytics
Marketing Automation
Marketing Technology

How to drive action through storytelling

In this ebook, we share how you can use data to craft a compelling story, deliver key insights, and motivate your audience.

Business Processes

The EZ Texting Agency Playbook

In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns

Marketing Analytics
Marketing Automation
Market Research

10 things brand managers need to know in 2020

In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…

Marketing Analytics
Marketing Automation

Close the loop

Download this guide to learn how best-in-class case management helps you listen to customers across all channels and customize your program to fit the needs of your organization

Marketing Analytics
Search Optimization
Email Marketing

The Field Guide to No-Code Application Platforms

How your enterprise can significantly speed up time to market, improve quality, and lower the costs of your custom software projects.

Operational Accounting

Revealing What’s Fact and What’s Fiction

Biggest buzzwords in the B2B sales and marketing space in 2020

Market Research

The Joy of Data Cookbook - Powerful Use Cases for Customer Data

Find out what ingredients make up the campaigns that will create joyful customer experiences

Marketing Analytics
Marketing Automation
Marketing Technology
Market Research
Email Marketing

The MQL is Dead

Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).

Marketing Analytics
Marketing Automation
Strategic Marketing
Market Research

The State of AI in Market Research 2021

The dramatic shift to online research in 2020-21, and particularly the use of artificial intelligence, has already fueled a substantial change in the industry. So what does that mean for the future of market research, and how should researchers continue to adapt?

Business Processes

Four Ways SaaS Vendors Can Tell They’re Ready to Launch a Partner Program

How can you tell if the time is right for your software business to launch a partner network program?

Business Processes

Marketing Trends

Nine of the most exciting trends developing in the world of marketing in 2019.

Marketing Analytics
Marketing Automation
Market Research
Marketing Technology
Email Marketing

45 ecommerce stats for accelerated digital transformation

Key statistics and trends from industry reports and surveys to help you deal with the changes in digital and ecommerce.

Business Processes
Sales
Marketing Analytics
Marketing Automation

The future of XM

The next decade will require a pivotal transformation from traditional customer experience (CX) metrics to modern experience management (XM) programs.

Business Processes

CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU

Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team

Marketing Analytics
Marketing Automation
Marketing Technology

4 Steps to Calculating the ROI on Customer Experience Intelligence

In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence. In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence

Market Research
Email Marketing

The Art of ABM

Learn what it takes to build a modern, best-in-class ABM program

Marketing Analytics
Marketing Automation
Marketing Technology

Are Your Third-Party Tools Putting Your Data at Risk?

So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?

Marketing Analytics
Market Research

The Product Leader’s Guide

A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.

Market Research
Marketing Analytics
Marketing Automation

Rethinking ABM for the Next Opportunity

An annual benchmark study exploring best practices in Account-Based Marketing.

Marketing Analytics
Marketing Automation

The mobile growth handbook

A review of the current state of the mobile market, what to expect in 2019, and how to most effectively and efficiently drive app acquisition, engagement, retention, advocacy, and accurate attribution.

Marketing Technology
Market Research

The State of Email Analytics

Better understand how your email analytics capabilities stack up against your peers’ and where you have email performance visibility gaps

Email Marketing
Market Research

12 business decisions you can optimize with conjoint analysis

What is conjoint analysis, how does it work, when, and why to use it?

Marketing Analytics
Market Research

Augmenting Sales with Intelligent Virtual Assistants

Find out how an Intelligent Virtual Assistant can help the sales functions within your business.

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Five Questions to Ask Your CDP Vendor

Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?

Marketing Analytics
Market Research

The Content Marketer's Sure-Fire Strategy for Success

Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals

Marketing Analytics
Marketing Automation
Strategic Marketing

BRINGING THE POWER OF VIDEO TO INTERNAL COMMUNICATIONS

Download the report to get insights on how to effectively use video for onboarding, training, internal communications, and knowledge sharing.

Video Marketing

Your Ultimate Guide to Influencer Marketing

What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.

Marketing Analytics
Marketing Automation
Market Research

10 Tips for Social Media During the Coronavirus Crisis

This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.

Search Optimization
Market Research
Marketing Analytics
Marketing Automation
Video Marketing

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.

Market Research
Marketing Analytics
Marketing Automation

5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy

A free tipsheet by aiim, providing insight into why the SaaS revolution needs a unified content strategy and more...

Marketing Automation
Strategic Marketing

MARKETING INTELLIGENCE REPORT

Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to understand the evolving meaning of growth and its role as a key objective and mandate for marketers…

Market Research

THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

Learn to amplify your lead generation efforts, track elusive leads and identify your audience. and work with your sales teams to capture and recognize different types of leads

Marketing Technology

THIRD EDITION - State of Sales

Insights and trends from over 2,900 sales professionals worldwide

Marketing Technology

How to Integrate Calendars Into Your App

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3 patient experience questions answered

The published report from SMG identifies 12 key takeaways that HCOs can use to go beyond CAHPS and incorporate the culture of PX at every level of the organization.

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4 ways to boost business outcomes with online reputation management

Optimize ratings + reviews to build stronger customer relationships & gain insight on market position and increasing SEO to drive traffic.

Marketing Analytics
Search Optimization

20/20 E-Commerce Vision for the Year 2020

20 Forces Shaping the Online Shopping Industry 2020. Download the whitepaper for helpful insights into the continuing forces of change...

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A Corrida ao 5G

De que forma as empresas de telecomunicações poderão otimizar as suas operações de serviço de campo para manter o ritmo?

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Accelerating security Winning the race to vehicle integrity and data privacy

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