Social video is the most eff ective way to engage and inform potential prospects. It is naturally persuasive, as well as personal and dynamic. Because of this, using video is a great way to overcome objections, or a hesitancy to interact with a brand. Understanding the audience segments of each social network allows you to focus your eff orts on where your audiences live and play.
As marketers, we craft video content, design a distribution strategy for it, and analyze interactions all with the intent of helping viewers build a personal connection with our brand. In this guide, we’ll cover how you can make that video content resonate with your viewers, from crafting the best stories to live streaming to optimizing video for each individual social network that you use.