Personalized engagement is now king. And as your business scales up and grows, this begins to present several promising opportunities.
In fact, 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020.
That’s right: if your brand can offer a superior customer experience that features dynamic, personalized engagement to visitors across all channels and devices, you can compete on the quality of that customer experience, rather than on price and product, and still win.
But, as businesses scale, this begins to present some critical challenges, as well.
Businesses of all sizes, whether small, mid-size, or large enterprises, must deliver content and personalized experiences to their customers across more channels, devices, languages, and global regions than ever before. It is one thing to split test content; it is an entirely more difficult process to personalize it for each and every customer.
To personalize customer experiences to that level on such a massive scale, you need a reliable, centralized system to manage and deliver it.