Demandbase

Whitepaper

CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU

Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK

Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.

Strategic Marketing
Marketing Analytics
Marketing Automation
Whitepaper

THE ABM FOR SALES PLAYBOOK: ACTIONABLE IDEAS FOR CRACKING YOUR TOP ACCOUNTS

Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We’ve put together all the best practices and how-to’s on what it takes to be a world-class sales organization. Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.

Strategic Marketing
Whitepaper

The Market Segmentation Playbook

The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation

Marketing Analytics
Marketing Automation
Strategic Marketing