Hear from thought leaders and researchers at Chobani, Uber Eats, and Pinterest, as well as our own research experts on the lessons learned from 2020 so far, and what you need to do to reinvent and rethink your research programs for the new norm.
In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.
What you will learn from this eBook - How to create a tracker to reflect the real world It’s easy to create a tracker with inherent biases. Learn how to design a tracker that minimizes biases and helps you keep a pulse on market changes. - How to go from brand tracking to action Done right, brand tracking is more than a measure or a metric – it’s a tool of action. See how to build your brand tracker to give you the right data on your priorities. - How to ask the right questions to the right people For a tracker to be effective, you need the right data. Learn best practices of how to ask the right questions to get the right insights.
To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.
Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.
How to gain smarter, more actionable brand tracking with Qualtrics. 13,000+ brands and the top 100 business schools have switched to Qualtrics …
In this ebook, we share how you can use data to craft a compelling story, deliver key insights, and motivate your audience.
In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…
The next decade will require a pivotal transformation from traditional customer experience (CX) metrics to modern experience management (XM) programs.