Qualtrics

Whitepaper

The State of Customer Experience Management, 2019

To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.

Email Marketing
Marketing Analytics
Market Research
Whitepaper

The Total Economic Impact™ Of Qualtrics CustomerXM

Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.

Email Marketing
Marketing Analytics
Market Research

How to manage your brand in times of change

How to gain smarter, more actionable brand tracking with Qualtrics. 13,000+ brands and the top 100 business schools have switched to Qualtrics …

Strategic Marketing
Whitepaper

How to drive action through storytelling

In this ebook, we share how you can use data to craft a compelling story, deliver key insights, and motivate your audience.

Business Processes
Whitepaper

10 things brand managers need to know in 2020

In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…

Marketing Analytics
Marketing Automation
Whitepaper

The future of XM

The next decade will require a pivotal transformation from traditional customer experience (CX) metrics to modern experience management (XM) programs.

Business Processes
Whitepaper

12 business decisions you can optimize with conjoint analysis

What is conjoint analysis, how does it work, when, and why to use it?

Marketing Analytics
Market Research
Whitepaper

WORK DIFFERENT SUCCESS KIT: How to rethink and reinvent market research

Hear from thought leaders and researchers at Chobani, Uber Eats, and Pinterest, as well as our own research experts on the lessons learned from 2020 so far, and what you need to do to reinvent and rethink your research programs for the new norm.

Business Processes
Whitepaper

Scaling UX impact in a digital-first world

In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.

Business Processes
Strategic Marketing
Whitepaper

The ultimate guide to building a world-class brand tracker

What you will learn from this eBook - How to create a tracker to reflect the real world It’s easy to create a tracker with inherent biases. Learn how to design a tracker that minimizes biases and helps you keep a pulse on market changes. - How to go from brand tracking to action Done right, brand tracking is more than a measure or a metric – it’s a tool of action. See how to build your brand tracker to give you the right data on your priorities. - How to ask the right questions to the right people For a tracker to be effective, you need the right data. Learn best practices of how to ask the right questions to get the right insights.

Strategic Marketing