Well, if you’re anything like the more than 1 billion people we’ve talked to, you made an emotionally informed, logically sound decision: you chose the one you trusted to deliver the best experience. And because of that, every brand has had the same epiphany. To win those purchase decisions, you have to truly understand what makes customers tick. It’s why we wrote this piece. And why you’re reading it right now. Because in the Age of the Customer, there’s really only one strategy that makes sense.