This report is filled with amazing insights into consumer motivations spanning the Gen Z, millennial, Gen X and baby boomer cohorts. Find out what is driving consumers to engage and shop, and what creates a desirable customer experience to keep them loyal.
Why B2B marketers should be using webinars at all stages of the customer journey • Improve your marketing performance • Reach your audience • Generate leads • Turn prospects into customers • Retain customers & create advocates.
Download Pepperjam’s Guide to Affiliate Marketing and take a dive into the channel’s evolution, key players, facts and statistics as well as how a thoughtfully curated affiliate technology platform can make all the difference when it comes to achieving the best outcomes.
Get the Guide · Create a guiding strategic blueprint that shapes plans · Leverage scenario planning to stay flexible · Build agile marketing plans to the new gold …
As Salesforce Canada’s Mark Aucoin points out in his eBook Embrace The Digital Service Revolution, one of the unique aspects of meeting customers’ expectations today may not be immediately obvious. It’s this: Given that customers might need to interact with a company they’ve purchased from via smartphone app, social media service, email or another touchpoint, great service is not just about “dazzling” them but making the process as easy as possible.
SMG's exclusive Interactive XM Playbook, with a 3-phased strategy map + personal status tracker, helps restaurant brands keep pace with evolving customer + employee expectations—optimizing your XM program to navigate uncertainty with precision and emerge a stronger brand.
To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.
Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.
Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments
In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns
Download this guide to learn how best-in-class case management helps you listen to customers across all channels and customize your program to fit the needs of your organization
In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
Find out what ingredients make up the campaigns that will create joyful customer experiences
Key statistics and trends from industry reports and surveys to help you deal with the changes in digital and ecommerce.
Nine of the most exciting trends developing in the world of marketing in 2019.
Learn what it takes to build a modern, best-in-class ABM program
Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team
An annual benchmark study exploring best practices in Account-Based Marketing.
A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.
So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?
Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals
Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?
What is conjoint analysis, how does it work, when, and why to use it?
This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.
What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.
Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.
Bazaarvoice commissioned a study in order to evaluate the credibility of incentivized vs. non-incentivized reviews across different product types. Dive into this eBook for key takeaways that will help you establish and maintain the hard-earned trust of today’s consumers.
5 ways an integrated XM strategy can enhance the digital experience
The customer experience is changing. Learn how brands create, optimize, and deliver personalized experiences at scale.
Learn the key drivers your organization needs to grow customer analytics maturity and why companies using paid analytics solutions experience more tangible benefits than those using free analytics
The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race
Download this brief for 5 tests your teams should be applying to CX insights
Download the report to see 5 things every great brand knows about the customer experience
Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises
Optimize ratings + reviews to build stronger customer relationships & gain insight on market position and increasing SEO to drive traffic.
Why responding to customer feedback is important, best practices for responding to reviews, and how to respond to customer questions…
The five milestones to experience-driven commerce by Adobe
Customer experience is the new management battleground
PUT VIDEO TO WORK ACROSS YOUR ORGANIZATION
A case study into how Nasdaq partnered with Upwork to take on larger projects and test new channels
ServiceXRG and TeamSupport have joined forces to create a comprehensive study of the Support industry. Support Transformation: The Guide to Essential Practices and Metrics report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives.
What really happens when you put a customer on hold? Hold times aren’t going anywhere. There’s always going to be an ebb and flow of contact center needs that is mitigated by asking customers to wait. Still, the question is, what does that mean for your business and how can you handle holds better?
Get insights from 4,100 marketing leaders worldwide. An inside look at what’s top of mind for today’s CMOs and marketing leaders in the fifth edition of our “State of Marketing” report. Download now.
Customer Success has arrived, and everyone is talking about it. We spoke with contemporary Customer Success leaders to get the inside scoop on which techniques work for them, and the state of the profession moving forward. We have compiled their advice, along with a comprehensive guide for effective implementation, best practices, and strategies for creating a world class Customer Success organization.
Whether you're gauging customer satisfaction or conducting employee engagement surveys, crafting a strong discussion guide is key to company success.
5 Principles For Creating Meaningful Customer Experiences Based on Data
In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.
This eBook is your complete guide to managing competitive intelligence on social. Over the coming sections we’ll look at: • What is competitive intelligence? • Where to look for competitive insights • How to set up your competitive intelligence strategy • What to look for in a monitoring and reporting too
Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.