Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were in life, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping-off point. However, by driving interest prior to the event and ensuring quick follow-up post-event, organizations can still realize massive ROI from virtual events.
How Marketers can boost pre-and post-event conversations by leveraging an Intelligent Virtual Assistant
Tips for maximizing the planning phase of virtual event execution
How to balance personality and technology in your outreach plan