Whitepaper

Four factors driving consumer-centric healthcare

PX is emerging as the only opportunity to build a lasting competitive advantage. This report looks into what's driving this shift...

Strategic Marketing
Whitepaper

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content

This research report uncovers how today’s most successful B2B marketers cut through the competition, engage today’s savvy buyer, and accelerate their journey with content.

Strategic Marketing
Marketing Automation
Whitepaper

Scaling UX impact in a digital-first world

In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.

Business Processes
Strategic Marketing
Whitepaper

FIFTH EDITION: State of Marketing

Get insights from 4,100 marketing leaders worldwide. An inside look at what’s top of mind for today’s CMOs and marketing leaders in the fifth edition of our “State of Marketing” report. Download now.

Marketing Analytics
Strategic Marketing
Whitepaper

In affiliate marketing, content is king.

Download our recent eBook, "In Affiliate Marketing, Content is King" to learn how Pepperjam observed significant growth trends for content publishers in …

Marketing Automation
Strategic Marketing
Whitepaper

Maximize Virtual Event ROI

How do you ensure the greatest return on your virtual event investments? Read the eBook to learn how Marketers can maximize ROI with an Intelligent Virtual events

Strategic Marketing
Infographic

Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert

In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.

Marketing Analytics
Marketing Automation
Strategic Marketing
Whitepaper

7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK

Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.

Strategic Marketing
Marketing Analytics
Marketing Automation
Whitepaper

The Insider’s Guide to Webinars

Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.

Search Optimization
Strategic Marketing
Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

A PRACTICAL GUIDE TO GETTING STARTED WITH CUSTOMER JOURNEY ORCHESTRATION

There’s an alphabet soup of terms that have emerged in the customer journey mapping arena. As if the concept of customer journey mapping itself wasn’t confusing enough because people define and execute it differently, the field has evolved with new concepts to ensure that the customer experience is more proactively designed to meet customer needs. But these new concepts are equally confusing. What do they mean? How do they work together? Do they work together? How do they help you help your customers? These are just some of the questions we’ll explore in this book.

Strategic Marketing
Whitepaper

THE ABM FOR SALES PLAYBOOK: ACTIONABLE IDEAS FOR CRACKING YOUR TOP ACCOUNTS

Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We’ve put together all the best practices and how-to’s on what it takes to be a world-class sales organization. Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.

Strategic Marketing
Whitepaper

The Market Segmentation Playbook

The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation

Marketing Analytics
Marketing Automation
Strategic Marketing
Whitepaper

Design Systems Handbook

Learn how you can create your design system and help your team improve product quality while reducing design debt.

Business Processes
Software
Strategic Marketing
Whitepaper

The MQL is Dead

Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).

Marketing Analytics
Marketing Automation
Strategic Marketing
Market Research
Whitepaper

The Content Marketer's Sure-Fire Strategy for Success

Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals

Marketing Analytics
Marketing Automation
Strategic Marketing
Whitepaper

5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy

A free tipsheet by aiim, providing insight into why the SaaS revolution needs a unified content strategy and more...

Marketing Automation
Strategic Marketing
Whitepaper

GETTING STARTED WITH AMAZON A+ CONTENT - Ideas and inspiration for products pages that increase traffic and boost sales

Ideas and inspiration for product pages that increase traffic and boost sales. Are you creating Amazon A+ Content? If not, you definitely should be.

Marketing Automation
Strategic Marketing
Market Research
Whitepaper

The ultimate guide to building a world-class brand tracker

What you will learn from this eBook - How to create a tracker to reflect the real world It’s easy to create a tracker with inherent biases. Learn how to design a tracker that minimizes biases and helps you keep a pulse on market changes. - How to go from brand tracking to action Done right, brand tracking is more than a measure or a metric – it’s a tool of action. See how to build your brand tracker to give you the right data on your priorities. - How to ask the right questions to the right people For a tracker to be effective, you need the right data. Learn best practices of how to ask the right questions to get the right insights.

Strategic Marketing