The State of AI in Market Research 2021

97% of market researchers say they will likely adopt new virtual techniques in the long-term that will enable them to conduct online research, according to a Remesh study.

The dramatic shift to online research in 2020-21, and particularly the use of artificial intelligence, has already fueled a substantial change in the industry. So what does that mean for the future of market research, and how should researchers continue to adapt?