Whitepaper

The State of AI in Market Research 2021

The dramatic shift to online research in 2020-21, and particularly the use of artificial intelligence, has already fueled a substantial change in the industry. So what does that mean for the future of market research, and how should researchers continue to adapt?

Business Processes
Whitepaper

The future of XM

The next decade will require a pivotal transformation from traditional customer experience (CX) metrics to modern experience management (XM) programs.

Business Processes
Whitepaper

45 ecommerce stats for accelerated digital transformation

Key statistics and trends from industry reports and surveys to help you deal with the changes in digital and ecommerce.

Business Processes
Sales
Marketing Analytics
Marketing Automation
Whitepaper

The sun rises The role and opportunities of B2B marketplaces in a post-Covid world

In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.

Marketing Technology
Business Processes
Whitepaper

Scaling UX impact in a digital-first world

In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.

Business Processes
Strategic Marketing
Whitepaper

How to Fuel Ad Sales with Your Tech Stack

In order to meet the expectations of advertisers in this digital-first age, news organizations must fine-tune their underlying sales engines – especially as they expand their product portfolios to include events, social media, branded content and more cross-channel offerings. This paper will examine how publishers and media can leverage end-to-end solutions to excel in the modern marketplace

Sales
Business Processes
Whitepaper

RETHINK FOR RESULTS: Driving Change Through Content-Driven Digital Transformation

We’ve sponsored research by Harvard Business Review Analytic Services to examine how LOB leaders create business value by digitally transforming their processes. Through deep interviews with companies in the midst of driving transformation, this white paper will share these leaders’ secrets of how they created tangible business impacts and helped their companies grow.

Business Processes