Whitepaper

The Joy of Data Cookbook - Powerful Use Cases for Customer Data

Find out what ingredients make up the campaigns that will create joyful customer experiences

Marketing Analytics
Marketing Automation
Marketing Technology
Market Research
Email Marketing
Whitepaper

The Art of ABM

Learn what it takes to build a modern, best-in-class ABM program

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU

Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

Become an ExperienceLed Business with an Agile CX Tech Stack: A guide to choosing technologies that will support your most ambitious CX goals

For help navigating your options, read our eBook Become an Experience-Led Business with an Agile CX Tech Stack to get insight and advice from Adobe and technology partners

Marketing Technology
Whitepaper

The Insider’s Guide to Webinars

Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.

Search Optimization
Strategic Marketing
Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

Making Immediate Impact with AI: How E-commerce Brands Are Using Marketing’s Hottest Technology to Go from Reactive to Proactive, Boost Conversions, & Predict Revenue

This whitepaper explains how AI is helping marketers go from reactive to proactive marketing by predicting who is likely to buy, when they are likely to buy and how much they’ll spend on their next purchase. It also covers how to overcome challenges within weeks and impact your next quarter’s revenue

Marketing Technology
Sales
Whitepaper

Three Buyer Behavior Myths Debunked

The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.

Marketing Technology
Market Research