Marketing Technology
Resources
Digitally Perfecting the Supply Chain
New technologies are unleashing a new era of efficiency, visibility and traceability in manufacturing and logistics.
THE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE
The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race
Cognitive Manufacturing An Overview and Four Applications that are Transforming Manufacturing
This paper explains the importance of cognitive manufacturing while highlighting four fundamental manufacturing applications: asset performance management, process and quality improvement, resource optimization, and supply chain optimization.
The cognitive effect on automotive Unleashing exceptional experiences from an abundance of data
Reinventing enterprises with Intelligent IoT
Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises
Blockchain benefits for electronics Taming complexity with better supply chain visibility
This report provides key insights into the market adoption of blockchain solutions, and explores what differentiates early adopters—the Trailblazers—and how other electronics organizations can learn from their blockchain explorations.
SECURELY WORKING WITH REMOTE FREELANCERS
How Upwork Enterprise helps enforce your IT security requirements
Become an ExperienceLed Business with an Agile CX Tech Stack: A guide to choosing technologies that will support your most ambitious CX goals
For help navigating your options, read our eBook Become an Experience-Led Business with an Agile CX Tech Stack to get insight and advice from Adobe and technology partners
The sun rises The role and opportunities of B2B marketplaces in a post-Covid world
In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.
7 B2B MARKETING STRATEGIES YOU NEED TO KNOW ABOUT - Build a Better Marketing Plan
There will always be important new trends and techniques emerging in the B2B marketing industry, but thinking of your marketing strategy as a single, static, unchanging thing can limit your creativity. The best way to reach your clients and prospects is to adapt your strategy to fit their unique needs, no matter which marketing methods you choose to use. Change is the only constant, and as your buyers change and their needs and focuses shift, so should your marketing strategy.
The Insider’s Guide to Webinars
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.
Making Immediate Impact with AI: How E-commerce Brands Are Using Marketing’s Hottest Technology to Go from Reactive to Proactive, Boost Conversions, & Predict Revenue
This whitepaper explains how AI is helping marketers go from reactive to proactive marketing by predicting who is likely to buy, when they are likely to buy and how much they’ll spend on their next purchase. It also covers how to overcome challenges within weeks and impact your next quarter’s revenue
Three Buyer Behavior Myths Debunked
The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.
A Blueprint to Help Companies Fully Capitalize on Social Media Investments
Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
Marketing Trends
Nine of the most exciting trends developing in the world of marketing in 2019.
The Art of ABM
Learn what it takes to build a modern, best-in-class ABM program
CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU
Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team
The mobile growth handbook
A review of the current state of the mobile market, what to expect in 2019, and how to most effectively and efficiently drive app acquisition, engagement, retention, advocacy, and accurate attribution.
THIRD EDITION - State of Sales
Insights and trends from over 2,900 sales professionals worldwide
