New technologies are unleashing a new era of efficiency, visibility and traceability in manufacturing and logistics.
The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race
This paper explains the importance of cognitive manufacturing while highlighting four fundamental manufacturing applications: asset performance management, process and quality improvement, resource optimization, and supply chain optimization.
Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises
This report provides key insights into the market adoption of blockchain solutions, and explores what differentiates early adopters—the Trailblazers—and how other electronics organizations can learn from their blockchain explorations.
How Upwork Enterprise helps enforce your IT security requirements
For help navigating your options, read our eBook Become an Experience-Led Business with an Agile CX Tech Stack to get insight and advice from Adobe and technology partners
In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.
There will always be important new trends and techniques emerging in the B2B marketing industry, but thinking of your marketing strategy as a single, static, unchanging thing can limit your creativity. The best way to reach your clients and prospects is to adapt your strategy to fit their unique needs, no matter which marketing methods you choose to use. Change is the only constant, and as your buyers change and their needs and focuses shift, so should your marketing strategy.
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.
This whitepaper explains how AI is helping marketers go from reactive to proactive marketing by predicting who is likely to buy, when they are likely to buy and how much they’ll spend on their next purchase. It also covers how to overcome challenges within weeks and impact your next quarter’s revenue
The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.
Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments
Find out what ingredients make up the campaigns that will create joyful customer experiences
Nine of the most exciting trends developing in the world of marketing in 2019.
Learn what it takes to build a modern, best-in-class ABM program
Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team
A review of the current state of the mobile market, what to expect in 2019, and how to most effectively and efficiently drive app acquisition, engagement, retention, advocacy, and accurate attribution.
Insights and trends from over 2,900 sales professionals worldwide
Learn to amplify your lead generation efforts, track elusive leads and identify your audience. and work with your sales teams to capture and recognize different types of leads