Whitepaper

A Blueprint to Help Companies Fully Capitalize on Social Media Investments

Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

The Joy of Data Cookbook - Powerful Use Cases for Customer Data

Find out what ingredients make up the campaigns that will create joyful customer experiences

Marketing Analytics
Marketing Automation
Marketing Technology
Market Research
Email Marketing
Whitepaper

Marketing Trends

Nine of the most exciting trends developing in the world of marketing in 2019.

Marketing Analytics
Marketing Automation
Market Research
Marketing Technology
Email Marketing
Whitepaper

The Art of ABM

Learn what it takes to build a modern, best-in-class ABM program

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU

Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

The mobile growth handbook

A review of the current state of the mobile market, what to expect in 2019, and how to most effectively and efficiently drive app acquisition, engagement, retention, advocacy, and accurate attribution.

Marketing Technology
Market Research
Whitepaper

THIRD EDITION - State of Sales

Insights and trends from over 2,900 sales professionals worldwide

Marketing Technology
Whitepaper

THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

Learn to amplify your lead generation efforts, track elusive leads and identify your audience. and work with your sales teams to capture and recognize different types of leads

Marketing Technology
Whitepaper

Becoming A Future Forward Enterprise - How to disrupt your industry with confidence

In this Frost & Sullivan whitepaper you can learn how to disrupt your industry with confidence, how to self-fund a Future Forward enterprise...

Marketing Technology
Market Research
Infographic

Digitally Perfecting the Supply Chain

New technologies are unleashing a new era of efficiency, visibility and traceability in manufacturing and logistics.

Marketing Technology
Whitepaper

The Path to a Thinking Supply Chain

Marketing Technology
Whitepaper

THE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE

The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race

Marketing Analytics
Marketing Automation
Marketing Technology
Search Optimization
Infographic

Cognitive Manufacturing An Overview and Four Applications that are Transforming Manufacturing

This paper explains the importance of cognitive manufacturing while highlighting four fundamental manufacturing applications: asset performance management, process and quality improvement, resource optimization, and supply chain optimization.

Marketing Technology
Whitepaper

The cognitive effect on automotive Unleashing exceptional experiences from an abundance of data

Marketing Technology
Whitepaper

Reinventing enterprises with Intelligent IoT

Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises

Marketing Analytics
Market Research
Marketing Technology
Email Marketing
Whitepaper

The artificial intelligence effect on industrial products

Marketing Technology
Whitepaper

Blockchain benefits for electronics Taming complexity with better supply chain visibility

This report provides key insights into the market adoption of blockchain solutions, and explores what differentiates early adopters—the Trailblazers—and how other electronics organizations can learn from their blockchain explorations.

Marketing Technology
Whitepaper

SECURELY WORKING WITH REMOTE FREELANCERS

How Upwork Enterprise helps enforce your IT security requirements

Marketing Technology
Whitepaper

Become an ExperienceLed Business with an Agile CX Tech Stack: A guide to choosing technologies that will support your most ambitious CX goals

For help navigating your options, read our eBook Become an Experience-Led Business with an Agile CX Tech Stack to get insight and advice from Adobe and technology partners

Marketing Technology
Whitepaper

The sun rises The role and opportunities of B2B marketplaces in a post-Covid world

In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.

Marketing Technology
Business Processes
Whitepaper

7 B2B MARKETING STRATEGIES YOU NEED TO KNOW ABOUT - Build a Better Marketing Plan

There will always be important new trends and techniques emerging in the B2B marketing industry, but thinking of your marketing strategy as a single, static, unchanging thing can limit your creativity. The best way to reach your clients and prospects is to adapt your strategy to fit their unique needs, no matter which marketing methods you choose to use. Change is the only constant, and as your buyers change and their needs and focuses shift, so should your marketing strategy.

Marketing Technology
Market Research
Sales
Whitepaper

The Insider’s Guide to Webinars

Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.

Search Optimization
Strategic Marketing
Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

Making Immediate Impact with AI: How E-commerce Brands Are Using Marketing’s Hottest Technology to Go from Reactive to Proactive, Boost Conversions, & Predict Revenue

This whitepaper explains how AI is helping marketers go from reactive to proactive marketing by predicting who is likely to buy, when they are likely to buy and how much they’ll spend on their next purchase. It also covers how to overcome challenges within weeks and impact your next quarter’s revenue

Marketing Technology
Sales
Whitepaper

Three Buyer Behavior Myths Debunked

The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.

Marketing Technology
Market Research