At its core, the affiliate is a marketing channel in which an advertiser pays a commission to a publisher partner, for a performance-driven action or conversion event.
Today, more than 80% of brands—including many common household brands—have affiliate marketing programs. A $6.8B industry, affiliate contributes 16% of all eCommerce sales, and affiliate programs are projected to continue to grow 10% each year for the next two years. The reason why so many marketers turn to affiliates? It’s because it enables them to diversify their marketing, supplement existing marketing programs, and pay for performance rather than paying for audience access, as found in other paid digital channels.
Download Pepperjam’s Guide to Affiliate Marketing and take a dive into the channel’s evolution, key players, facts and statistics as well as how a thoughtfully curated affiliate technology platform can make all the difference when it comes to achieving the best outcomes.