Whitepaper

How Nasdaq Dives Into Emerging Media Channels with Less Risk

A case study into how Nasdaq partnered with Upwork to take on larger projects and test new channels

Marketing Analytics
Marketing Automation
Whitepaper

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content

This research report uncovers how today’s most successful B2B marketers cut through the competition, engage today’s savvy buyer, and accelerate their journey with content.

Strategic Marketing
Marketing Automation
Whitepaper

In affiliate marketing, content is king.

Download our recent eBook, "In Affiliate Marketing, Content is King" to learn how Pepperjam observed significant growth trends for content publishers in …

Marketing Automation
Strategic Marketing
Whitepaper

THE NEW ERA OF DYNAMIC MARKETING

5 Principles For Creating Meaningful Customer Experiences Based on Data

Marketing Analytics
Marketing Automation
Infographic

Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert

In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.

Marketing Analytics
Marketing Automation
Strategic Marketing
Whitepaper

The Complete Guide to Competitive Intelligence for Social Media Managers

This eBook is your complete guide to managing competitive intelligence on social. Over the coming sections we’ll look at: • What is competitive intelligence? • Where to look for competitive insights • How to set up your competitive intelligence strategy • What to look for in a monitoring and reporting too

Search Optimization
Marketing Analytics
Marketing Automation
Whitepaper

7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK

Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.

Strategic Marketing
Marketing Analytics
Marketing Automation
Whitepaper

The Insider’s Guide to Webinars

Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.

Search Optimization
Strategic Marketing
Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

The Market Segmentation Playbook

The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation

Marketing Analytics
Marketing Automation
Strategic Marketing
Infographic

Win Them Over with Webinars

Why B2B marketers should be using webinars at all stages of the customer journey • Improve your marketing performance • Reach your audience • Generate leads • Turn prospects into customers • Retain customers & create advocates.

Marketing Analytics
Marketing Automation
Whitepaper

A Guide to the New Era of Agile Marketing Planning

Get the Guide · Create a guiding strategic blueprint that shapes plans · Leverage scenario planning to stay flexible · Build agile marketing plans to the new gold …

Marketing Analytics
Marketing Automation
Whitepaper

A guide to affiliate marketing

Download Pepperjam’s Guide to Affiliate Marketing and take a dive into the channel’s evolution, key players, facts and statistics as well as how a thoughtfully curated affiliate technology platform can make all the difference when it comes to achieving the best outcomes.

Marketing Analytics
Marketing Automation
Whitepaper

A Blueprint to Help Companies Fully Capitalize on Social Media Investments

Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

The EZ Texting Agency Playbook

In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns

Marketing Analytics
Marketing Automation
Market Research
Whitepaper

10 things brand managers need to know in 2020

In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…

Marketing Analytics
Marketing Automation
Whitepaper

The MQL is Dead

Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).

Marketing Analytics
Marketing Automation
Strategic Marketing
Market Research
Whitepaper

The Joy of Data Cookbook - Powerful Use Cases for Customer Data

Find out what ingredients make up the campaigns that will create joyful customer experiences

Marketing Analytics
Marketing Automation
Marketing Technology
Market Research
Email Marketing
Whitepaper

45 ecommerce stats for accelerated digital transformation

Key statistics and trends from industry reports and surveys to help you deal with the changes in digital and ecommerce.

Business Processes
Sales
Marketing Analytics
Marketing Automation
Whitepaper

Marketing Trends

Nine of the most exciting trends developing in the world of marketing in 2019.

Marketing Analytics
Marketing Automation
Market Research
Marketing Technology
Email Marketing
Whitepaper

The Art of ABM

Learn what it takes to build a modern, best-in-class ABM program

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU

Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team

Marketing Analytics
Marketing Automation
Marketing Technology
Whitepaper

Rethinking ABM for the Next Opportunity

An annual benchmark study exploring best practices in Account-Based Marketing.

Marketing Analytics
Marketing Automation
Whitepaper

The Product Leader’s Guide

A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.

Market Research
Marketing Analytics
Marketing Automation
Whitepaper

The Content Marketer's Sure-Fire Strategy for Success

Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals

Marketing Analytics
Marketing Automation
Strategic Marketing
Whitepaper

10 Tips for Social Media During the Coronavirus Crisis

This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.

Search Optimization
Market Research
Marketing Analytics
Marketing Automation
Video Marketing
Whitepaper

Your Ultimate Guide to Influencer Marketing

What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.

Marketing Analytics
Marketing Automation
Market Research
Whitepaper

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.

Market Research
Marketing Analytics
Marketing Automation
Whitepaper

5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy

A free tipsheet by aiim, providing insight into why the SaaS revolution needs a unified content strategy and more...

Marketing Automation
Strategic Marketing
Whitepaper

GETTING STARTED WITH AMAZON A+ CONTENT - Ideas and inspiration for products pages that increase traffic and boost sales

Ideas and inspiration for product pages that increase traffic and boost sales. Are you creating Amazon A+ Content? If not, you definitely should be.

Marketing Automation
Strategic Marketing
Market Research
Whitepaper

THE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE

The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race

Marketing Analytics
Marketing Automation
Marketing Technology
Search Optimization