For this inaugural "Marketing Intelligence Report," Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to:
- Understand the evolving meaning of growth and its role as a key objective and mandate for marketers
- Identify the top challenges marketers face in operationalizing growth across their organization
- Assess how marketers attempt to over come challenges stymieing growth and identify common behaviors that result in better growth
- Data in this report is from an online survey conducted from October 8–14, 2019. The survey generated responses from over 150 decision-making marketers in the U.S. In addition, qualitative, one-on-one interviews were conducted by phone with five senior U.S. marketers from October 8–10, 2019.