Whitepaper

How to Build Marketing Dashboards That Don't Suck

Best Practices for Building Better Dashboards

Market Research
Whitepaper

The State of Customer Experience Management, 2019

To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.

Email Marketing
Marketing Analytics
Market Research
Whitepaper

The Total Economic Impact™ Of Qualtrics CustomerXM

Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.

Email Marketing
Marketing Analytics
Market Research
Whitepaper

The EZ Texting Agency Playbook

In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns

Marketing Analytics
Marketing Automation
Market Research
Whitepaper

Revealing What’s Fact and What’s Fiction

Biggest buzzwords in the B2B sales and marketing space in 2020

Market Research
Whitepaper

The MQL is Dead

Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).

Marketing Analytics
Marketing Automation
Strategic Marketing
Market Research
Whitepaper

The Joy of Data Cookbook - Powerful Use Cases for Customer Data

Find out what ingredients make up the campaigns that will create joyful customer experiences

Marketing Analytics
Marketing Automation
Marketing Technology
Market Research
Email Marketing
Whitepaper

Marketing Trends

Nine of the most exciting trends developing in the world of marketing in 2019.

Marketing Analytics
Marketing Automation
Market Research
Marketing Technology
Email Marketing
Whitepaper

4 Steps to Calculating the ROI on Customer Experience Intelligence

In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence. In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence

Market Research
Email Marketing
Whitepaper

The mobile growth handbook

A review of the current state of the mobile market, what to expect in 2019, and how to most effectively and efficiently drive app acquisition, engagement, retention, advocacy, and accurate attribution.

Marketing Technology
Market Research
Whitepaper

The Product Leader’s Guide

A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.

Market Research
Marketing Analytics
Marketing Automation
Whitepaper

Are Your Third-Party Tools Putting Your Data at Risk?

So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?

Marketing Analytics
Market Research
Whitepaper

The State of Email Analytics

Better understand how your email analytics capabilities stack up against your peers’ and where you have email performance visibility gaps

Email Marketing
Market Research
Whitepaper

Five Questions to Ask Your CDP Vendor

Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?

Marketing Analytics
Market Research
Whitepaper

12 business decisions you can optimize with conjoint analysis

What is conjoint analysis, how does it work, when, and why to use it?

Marketing Analytics
Market Research
Whitepaper

10 Tips for Social Media During the Coronavirus Crisis

This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.

Search Optimization
Market Research
Marketing Analytics
Marketing Automation
Video Marketing
Whitepaper

Your Ultimate Guide to Influencer Marketing

What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.

Marketing Analytics
Marketing Automation
Market Research
Whitepaper

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.

Market Research
Marketing Analytics
Marketing Automation
Whitepaper

MARKETING INTELLIGENCE REPORT

Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to understand the evolving meaning of growth and its role as a key objective and mandate for marketers…

Market Research
Whitepaper

Authenticity and Brand Trust – Exploring the Role of Incentivized Reviews

Bazaarvoice commissioned a study in order to evaluate the credibility of incentivized vs. non-incentivized reviews across different product types. Dive into this eBook for key takeaways that will help you establish and maintain the hard-earned trust of today’s consumers.

Email Marketing
Marketing Analytics
Market Research
Whitepaper

GETTING STARTED WITH AMAZON A+ CONTENT - Ideas and inspiration for products pages that increase traffic and boost sales

Ideas and inspiration for product pages that increase traffic and boost sales. Are you creating Amazon A+ Content? If not, you definitely should be.

Marketing Automation
Strategic Marketing
Market Research
Whitepaper

Becoming A Future Forward Enterprise - How to disrupt your industry with confidence

In this Frost & Sullivan whitepaper you can learn how to disrupt your industry with confidence, how to self-fund a Future Forward enterprise...

Marketing Technology
Market Research
Whitepaper

Transform CX insights from industry buzzword to business-changing ROI

Download this brief for 5 tests your teams should be applying to CX insights

Marketing Analytics
Market Research
Whitepaper

Reinventing enterprises with Intelligent IoT

Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises

Marketing Analytics
Market Research
Marketing Technology
Email Marketing
Infographic

TRADITIONAL AFFILIATE MARKETING METRICS DON’T WORK

TRADITIONAL AFFILIATE MARKETING METRICS DON'T WORK. Download Pepperjam's Metrics That Matter infographic today! 

Market Research
Whitepaper

THE PATH OF EXPERIENCE

The five milestones to experience-driven commerce by Adobe

Marketing Analytics
Market Research
Whitepaper

THE CMO CLUB SOLUTION GUIDE Customer experience essentials for enterprise

Customer experience is the new management battleground

Marketing Analytics
Email Marketing
Market Research
Whitepaper

7 B2B MARKETING STRATEGIES YOU NEED TO KNOW ABOUT - Build a Better Marketing Plan

There will always be important new trends and techniques emerging in the B2B marketing industry, but thinking of your marketing strategy as a single, static, unchanging thing can limit your creativity. The best way to reach your clients and prospects is to adapt your strategy to fit their unique needs, no matter which marketing methods you choose to use. Change is the only constant, and as your buyers change and their needs and focuses shift, so should your marketing strategy.

Marketing Technology
Market Research
Sales
Whitepaper

Customer Support Transformation - The Guide to Essential Practices and Metrics

ServiceXRG and TeamSupport have joined forces to create a comprehensive study of the Support industry. Support Transformation: The Guide to Essential Practices and Metrics report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives.

Marketing Analytics
Market Research
Whitepaper

MARKETING INTELLIGENCE for RETAIL MARKETERS: Navigating Evolving Shopping Behaviors and Business Priorities

Here are three of the top trends impacting the retail marketing landscape today, and how marketers can think about crafting their strategies around data and intelligent analysis.

Market Research
Whitepaper

15 Ways to Turn Your E-Commerce Data into New Revenue Opportunities

Here's How You Turn E-Commerce Data Into New Revenue Opportunities. 15 tactics you can use right away to grow your company …

Market Research
Sales
Whitepaper

THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

Market Research
Whitepaper

2021 State of the CDP - How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021

This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of Customer Data Platforms.

Market Research
Whitepaper

In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

Be empowered by the loss of third-party cookies when you adopt a first-party data strategy - Click here to read more

Market Research
Email Marketing
Whitepaper

Web Forms for Sales & Marketing Teams

Dig deeper into using FormAssembly on your sales or marketing team with our newest eBook: “Web Forms for Sales & Marketing Teams.” In this eBook, we cover plenty of reasons to use FormAssembly to improve sales and marketing efforts, in addition to best practices for creating forms and what to look for in the ideal form solution.

Market Research
Whitepaper

4 retail industry trends shaping the future of customer experience

It's been a landmark year of changes and operational challenges for the retail industry, and SMG has been closely tracking consumer behavior since COVID-19 was declared a pandemic in March. In this piece we've used research from US + UK consumers to analyze the current environment and discuss what's next for retailers

Market Research
Email Marketing
Whitepaper

Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions

See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?

Market Research
Whitepaper

Three Buyer Behavior Myths Debunked

The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.

Marketing Technology
Market Research
Whitepaper

Mind Your KPIs: Top Metrics Product Companies Should Be Monitoring

Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. With that in mind, we’ve collected a set of key performance indicators (KPIs) that every product company should be monitoring consistently.

Market Research
Whitepaper

Transform CX insights from industry buzzword to business-changing ROI

Download this brief for 5 tests your teams should be applying to CX insights. To really change your business, they should inspire targeted action, provide tactical tools, Identify clear action items, define a tangible goal, and demonstrate ROI

Market Research