Marketing

Authenticity and Brand Trust – Exploring the Role of Incentivized Reviews

Consumer trust is a make-or-break component for today’s brands and retailers. In this trust economy, credibility is key.

Are ratings and reviews actually seen as credible at a time when consumers generally don’t trust marketing or the media at all? Do consumers value incentivized content derived from product sampling in the same way they value organic content?

To answer these questions, Bazaarvoice commissioned a study in order to evaluate the credibility of incentivized vs. non-incentivized reviews across different product types. Dive into this eBook for key takeaways that will help you establish and maintain the hard-earned trust of today’s consumers.