The concept of marketing has seen a global change. To compete in this instantly changing world, one has to keep its customers happy throughout. Acoustic undertook a study which revealed that consumer engagement with email campaigns is increasing as a result of shifting marketing strategies influenced by privacy regulations, among other year-over-year email and mobile marketing trends.

The report analyzes email and mobile marketing messages distributed in 2018 by thousands of brands spanning numerous industries and more than 40 countries.

The report also covers:

  • Mobile engagement declines
  • U.S. click-through rates jump
  • Transactional messages are top performers
  • Automotive and energy & environmental lead the pack

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