Customer Data
Resources
Transform CX insights from industry buzzword to business-changing ROI
Download this brief for 5 tests your teams should be applying to CX insights
Reinventing enterprises with Intelligent IoT
Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises
THE PATH OF EXPERIENCE
The five milestones to experience-driven commerce by Adobe
15 Ways to Turn Your E-Commerce Data into New Revenue Opportunities
Here's How You Turn E-Commerce Data Into New Revenue Opportunities. 15 tactics you can use right away to grow your company …
THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS
We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.
In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake
Be empowered by the loss of third-party cookies when you adopt a first-party data strategy - Click here to read more
Web Forms for Sales & Marketing Teams
Dig deeper into using FormAssembly on your sales or marketing team with our newest eBook: “Web Forms for Sales & Marketing Teams.” In this eBook, we cover plenty of reasons to use FormAssembly to improve sales and marketing efforts, in addition to best practices for creating forms and what to look for in the ideal form solution.
4 retail industry trends shaping the future of customer experience
It's been a landmark year of changes and operational challenges for the retail industry, and SMG has been closely tracking consumer behavior since COVID-19 was declared a pandemic in March. In this piece we've used research from US + UK consumers to analyze the current environment and discuss what's next for retailers
The State of Customer Experience Management, 2019
To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.
The Total Economic Impact™ Of Qualtrics CustomerXM
Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
4 Steps to Calculating the ROI on Customer Experience Intelligence
In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence. In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence
Are Your Third-Party Tools Putting Your Data at Risk?
So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?
2021 State of the CDP - How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021
This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of Customer Data Platforms.