The mobile growth handbook

A review of the current state of the mobile market, what to expect in 2019, and how to most effectively and efficiently drive app acquisition, engagement, retention, advocacy, and accurate attribution.

Marketing Technology
Market Research

The State of Email Analytics

Better understand how your email analytics capabilities stack up against your peers’ and where you have email performance visibility gaps

Email Marketing
Market Research

12 business decisions you can optimize with conjoint analysis

What is conjoint analysis, how does it work, when, and why to use it?

Marketing Analytics
Market Research

Augmenting Sales with Intelligent Virtual Assistants

Find out how an Intelligent Virtual Assistant can help the sales functions within your business.

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Five Questions to Ask Your CDP Vendor

Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?

Marketing Analytics
Market Research

The Content Marketer's Sure-Fire Strategy for Success

Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals

Marketing Analytics
Marketing Automation
Strategic Marketing

BRINGING THE POWER OF VIDEO TO INTERNAL COMMUNICATIONS

Download the report to get insights on how to effectively use video for onboarding, training, internal communications, and knowledge sharing.

Video Marketing

Your Ultimate Guide to Influencer Marketing

What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.

Marketing Analytics
Marketing Automation
Market Research

10 Tips for Social Media During the Coronavirus Crisis

This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.

Search Optimization
Market Research
Marketing Analytics
Marketing Automation
Video Marketing

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.

Market Research
Marketing Analytics
Marketing Automation

5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy

A free tipsheet by aiim, providing insight into why the SaaS revolution needs a unified content strategy and more...

Marketing Automation
Strategic Marketing

MARKETING INTELLIGENCE REPORT

Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to understand the evolving meaning of growth and its role as a key objective and mandate for marketers…

Market Research

THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

Learn to amplify your lead generation efforts, track elusive leads and identify your audience. and work with your sales teams to capture and recognize different types of leads

Marketing Technology

THIRD EDITION - State of Sales

Insights and trends from over 2,900 sales professionals worldwide

Marketing Technology

Winning With Superior Customer Experiences

The customer experience is changing.

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How to Integrate Calendars Into Your App

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3 patient experience questions answered

The published report from SMG identifies 12 key takeaways that HCOs can use to go beyond CAHPS and incorporate the culture of PX at every level of the organization.

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4 ways to boost business outcomes with online reputation management

Optimize ratings + reviews to build stronger customer relationships & gain insight on market position and increasing SEO to drive traffic.

Marketing Analytics
Search Optimization

20/20 E-Commerce Vision for the Year 2020

20 Forces Shaping the Online Shopping Industry 2020. Download the whitepaper for helpful insights into the continuing forces of change...

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A Corrida ao 5G

De que forma as empresas de telecomunicações poderão otimizar as suas operações de serviço de campo para manter o ritmo?

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Accelerating security Winning the race to vehicle integrity and data privacy

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Blockchain benefits for electronics Taming complexity with better supply chain visibility

This report provides key insights into the market adoption of blockchain solutions, and explores what differentiates early adopters—the Trailblazers—and how other electronics organizations can learn from their blockchain explorations.

Marketing Technology

Driving digital destiny Digital Reinvention in automotive

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Five things we learned from talking to more than 1 billion people

Download the report to see 5 things every great brand knows about the customer experience

Email Marketing
Marketing Analytics
Search Optimization

Four factors driving consumer-centric healthcare

PX is emerging as the only opportunity to build a lasting competitive advantage. This report looks into what's driving this shift...

Strategic Marketing

Improving quality management in manufacturing: How artificial intelligence is becoming the eyes and ears of quality management

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Reinventing enterprises with Intelligent IoT

Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises

Marketing Analytics
Market Research
Marketing Technology
Email Marketing

The artificial intelligence effect on industrial products

Marketing Technology

THE CMO CLUB SOLUTION GUIDE Customer experience essentials for enterprise

Customer experience is the new management battleground

Marketing Analytics
Email Marketing
Market Research

The cognitive effect on automotive Unleashing exceptional experiences from an abundance of data

Marketing Technology

THE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE

The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race

Marketing Analytics
Marketing Automation
Marketing Technology
Search Optimization

THE PATH OF EXPERIENCE

The five milestones to experience-driven commerce by Adobe

Marketing Analytics
Market Research

The Path to a Thinking Supply Chain

Marketing Technology

The Pepperjam Affiliate Marketing Sales Index

Pepperjam is seeing a sharp increase in retailers who are turning to digital performance channels as a safe harbor in the current climate. View the data in The Pepperjam Affiliate Marketing Sales Index

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Transform CX insights from industry buzzword to business-changing ROI

Download this brief for 5 tests your teams should be applying to CX insights

Marketing Analytics
Market Research

Customer Analytics: The 20 attributes that lead to business success.

Learn the key drivers your organization needs to grow customer analytics maturity and why companies using paid analytics solutions experience more tangible benefits than those using free analytics

Marketing Analytics

Winning With Superior Customer Experiences: Learn how brands create, optimize, and deliver personalized experiences at scale

The customer experience is changing. Learn how brands create, optimize, and deliver personalized experiences at scale.

Marketing Analytics
Email Marketing

Ditch your CX data silos

5 ways an integrated XM strategy can enhance the digital experience

Marketing Analytics
Email Marketing

Becoming A Future Forward Enterprise - How to disrupt your industry with confidence

In this Frost & Sullivan whitepaper you can learn how to disrupt your industry with confidence, how to self-fund a Future Forward enterprise...

Marketing Technology
Market Research

GETTING STARTED WITH AMAZON A+ CONTENT - Ideas and inspiration for products pages that increase traffic and boost sales

Ideas and inspiration for product pages that increase traffic and boost sales. Are you creating Amazon A+ Content? If not, you definitely should be.

Marketing Automation
Strategic Marketing
Market Research

Authenticity and Brand Trust – Exploring the Role of Incentivized Reviews

Bazaarvoice commissioned a study in order to evaluate the credibility of incentivized vs. non-incentivized reviews across different product types. Dive into this eBook for key takeaways that will help you establish and maintain the hard-earned trust of today’s consumers.

Email Marketing
Marketing Analytics
Market Research

PUT VIDEO TO WORK ACROSS YOUR ORGANIZATION

PUT VIDEO TO WORK ACROSS YOUR ORGANIZATION

Video Marketing
Marketing Analytics

SECURELY WORKING WITH REMOTE FREELANCERS

How Upwork Enterprise helps enforce your IT security requirements

Marketing Technology

SOCIAL VIDEO MASTER CLASS

INTRO: FRESH INSIGHTS FOR YOUR SOCIAL VIDEO STRATEGY

Search Optimization

CONVINCE YOUR BOSS

Analyzing the ROI of Video Marketing

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HARNESS THE POWER OF SPORTS VIDEO

Extend audience reach and revenue. 63 percent of all sports fans are interested in paying for an OTT service. But making sense of the increasingly crowded OTT​...

Video Marketing
Search Optimization

How Nasdaq Dives Into Emerging Media Channels with Less Risk

A case study into how Nasdaq partnered with Upwork to take on larger projects and test new channels

Marketing Analytics
Marketing Automation

Become an ExperienceLed Business with an Agile CX Tech Stack: A guide to choosing technologies that will support your most ambitious CX goals

For help navigating your options, read our eBook Become an Experience-Led Business with an Agile CX Tech Stack to get insight and advice from Adobe and technology partners

Marketing Technology